How to Keep Customers Loyal

  1. Use a simple points-based system.
  2. Use a tier system to reward initial loyalty and encourage more purchases.
  3. Charge an upfront free for VIP benefits.
  4. Structure non-monetary programs around your customers’ values.
  5. Partner with another company to provide all-inclusive offers.
  6. Make a game out of it.
  7. Be as generous as your customers.
  8. Scratch the “program” completely.
  9. Build a useful community for your customers.

Did you know it costs a business about 5-25X more to acquire a new customer than it does to sell to an existing one?

Not only that, but existing customers spend 67% more than new customers. In short, customer loyalty really pays off — and customer loyalty programs end up paying for themselves.

In light of statistics like these, businesses need to think about what they are doing to keep their customers coming back to their business.

πηγή https://blog.hubspot.com/service/customer-loyalty